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Exclusive Deli Austin Premiere: Mamahawk's 'Reset' Music Video





Exclusive Deli Austin Premiere: Mamahawk's 'Reset' Music Video

Mamahawk is one of the Austin music scene's emerging gems, a deeply soulful band that meshes bright electronics with warm, thoughtful vocals and acoustic elements to create some of the prettiest and more relaxing indie music to come out of the city in a long time. Today, we're beyond excited to be premiering this up-and-coming act's new video for the gorgeous 'Reset,' a melancholic video for a track from last year's self-titled album, and, according to the band, the video 'explores the push and pull relationship between our animalistic, primal urges and our societal conditioning.' As Mamahawk says, 'It is a call to simply be still and feel the life inside and around us, if only for a moment. Embracing that raw, instinctual side of ourselves may be the only way to truly be free in this world.'

It's a video that puts its own intriguing spin on the trope of the man stuck in a cubicle who yearns for the freedom of wilderness, and locals will note a good amount of Austin-area locations, such as Plaza Saltillo and a particularly striking shot at the border of the forest still devastated by the Bastrop forest fires of the last few years.

The video is immensely relatable for anyone living the modern grind, tenderly channeling the ideas of being a wild being trapped in a static, constricting contemporary world into the symbol of a literal hawkperson (more specifically, a business hawk/person), and the thoroughly gorgeous music is a nice counterpoint to the initial bleakness of the video. As the narrative unfolds, the idyllic sound accompanies the rising action fittingly, and the emotional payoff here is solid.

This video should do a lot to bring Mamahawk's glimmer to a larger audience, and in fact, you can see the whole thing live as part of one of Mamahawk's sets tomorrow July 28 at their Mohawk show, which also includes such great local talent as Yuma, Shapescenes, The Khost and Chill Russell. Give the video a listen below, and if you like what you hear and see, find your way to Mohawk tomorrow for what promises to be an excellent night of music, or check out the full album at their Bandcamp here.

Published: July 27, 2016 |

This Emerging Artist is based in Austin,
check out other talented locals we picked
for our Austin Artist of the Month poll below!

         
What's your favorite Emerging Austin Artist on this list?
Total: 78 votes
  Softcore Villain 
  Worm Suicide 
  Line Of Fire 
  Bahamacide 
  Oscar Ornelas 

This poll will end on October 31, 2017 at 11.59 PM ET

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